Health and Medical Division
I’m pleased to say that I have been representing branded ingredients, and the consumer products that formulate with them, for over twenty years.
Media Relations, Inc. is well known in the industry as an expert marketing company that successfully helps companies launch products. We understand the capital restraints associated with the first two stages of the product life cycle and use promotional channels that are both informative and cost effective.
While we are similar to an ad agency, our product mix is unique for a reason—most of the companies I represent have offerings that are much too complex to be introduced to the market through ads. That’s why I specialize in building brands using wide promotional channels such as publicity, the internet, social media marketing, events, and expos. Unlike ads, wide promotional channels allow my clients to reach customers in ways consumers are more comfortable with today. My objective is to reach the customer on their terms, at a time when they are actively listening. Our nationally trademarked concept is aptly called Reach & Teach Product Promotion®.
In addition to our extensive hands on experience, my staff also understands marketing academically. Our fifty plus employees spend hundreds of hours in our company classroom learning key marketing concepts that help them do their jobs better. Everyone from our publicists to our web programmers understand concepts like market segmentation and positioning. Anyone can create marketing tools that look nice—but not everyone understands how to create marketing tools that sell.
Other facts about Media Relations, Inc.
• Kocina Marketing Companies is comprised Media Relations, Inc., Checkerboard Strategic Web Development, Inc. and Mid-America Events & Expos, Inc.
• We are the top performance-based PR agency in the nation.
• Our publicists make thousands of calls to reporters and producers every day.
• We create tradeshow and event booths and exhibits.
• We produce magazines and collateral materials.
• We design, build and manage many business web sites
• We produce Minnesota’s largest consumer health and natural products expo along two senior’s expos and others.
• We have an event management business.
• We arrange book tours, special appearances and retail events.
• We assemble medical and scientific advisory boards to support product and media-related promotions.
• We create Brand Playbooks to help clients clarify their target audiences, their messaging and to help them map their entire campaign.
• We offer Web-ready video and podcast production services.
Mike Danielson
Director Health and Medical Division
Media Relations
Office 612-798-7214
Cell 612-386-0506
miked@mediarelations.com
