SoySoft, Inc
November 16,1999
To whom it may concern,
SoySoft, Inc. formulated a unique soy lipid based lotion and creme that it manufactures and distributes. Although sales are increasing at a steady pace,. SoySoft was still a well-kept secret.
This past summer was spent planing strategies to increase sales. Numerous firms have contacted SoySoft offering solutions for our marketing problems, however, they did not fit our needs, were too expensive, or made unrealistic promises. Dic Danielson of Media Relations contacted us to explain what his firm does and sent information. After giving us time to examine this, he made a second contact and we agreed to meet. This decision has been extremely beneficial to SoySoft.
We explained the features of our product and current marketing strategy and issues to Dic. He obviously listened carefully and asked relevant questions because his suggested plan fit well with our company's needs and goals. Also being able to sign a contract for a set number of months at a specific dollar amount instead of agreeing to a long term commitment with the cost unknown was essential for SoySoft. We recently renewed our contract at the same price and length of time.
Dic Danielson's media plan has worked well. Press releases sent by Media Relations were picked up quickly by area newspapers so we didn't feel we were just paying them to learn. SoySoft sales for retail stores in target areas increased tremendously with many stores placing orders daily. After targeting Minnesota newspapers. radio stations were contacted and again the results have been excellent. An Indiana company is beginning to market SoySoft so media efforts are being directed to that area. This flexibility and access to other geographical areas is a great advantage for us. People are starting to talk about SoySoft.
Working with Dic Danielson has been easy. We are kept well informed regarding current activities and contacts. When a newspaper or radio interview is planned, he first checks our availability and then taxes specific and detailed information about the interview and audience it will reach. This information is very helpful to us. Dic will also call with questions and discusses new ideas. When Governor Ventura brought SoySoft products along on his trade mission to Japan, Dic worked hard and fast to capitalize on this event. Again there was a boost in sales. Dic has remained enthusiastic about SoySoft and is always thinking of the next step.
The work done by Dic Danielson and Media Relations has exceeded our expectations. SoySoft products will be featured in some Minnesota and national publications that should assist our national distribution efforts and boost catalog sales. SoySoft is a very small company with limited funds. Had we spent the same amount on advertising, trade shows, or consulting firms, the benefit to Soysoft would certainly be minor compared to what Dic Danielson of Media Relations has accomplished. We are also confident that Dic will continue to work hard and effectively for SoySoft.
Sincerely,
Lucy Larson
Vice president, Sales
